Fun with Hip Hop

Villa Maria College Mural
I had the opportunity to illustrate a mural for my alma mater, Villa Maria College—a project that was meaningful on multiple levels. It’s not every day your first mural takes shape in a place that helped shape you, and the fact that it celebrates a music genre that’s been so influential in my life made it all the more personal.

From initial sketches to final installation, this was the kind of creative process I genuinely love. Large-scale, community-facing, and rooted in culture—this is the kind of work I want to do more of.

If you’re ever in Buffalo, swing by the music building at Villa Maria College to check it out in person.

Create Within the Lines

Academy Sports + Outdoors – Diamond Sports Campaign
As a Senior Graphic Designer at Academy Sports + Outdoors, I lead the development of creative assets across digital and print, with a heavy focus on digital-first campaigns.

This particular campaign was built around our Diamond Sports Baseball category. I was responsible for the full suite of creative, including elevated email designs, paid social ads, and a feature in our seasonal print magazine. The goal was to create a cohesive, high-impact experience that translated seamlessly across platforms—and connected with players and fans alike.

Fight for Love

Put Me In the Game Coach

Coach – Spec Ad Concept
I’ve always admired Coach’s balance of timeless design and modern edge, so I decided to explore what it might look like to creatively collaborate with the brand.

I started by photographing pieces I’ve collected for my wife and myself over the years—products I already had a genuine connection to. After retouching the images, I dropped them into a few of Coach’s existing layout templates to build out a series of spec ads. The result? A visual direction that I believe holds its own alongside their official campaigns.

Next up: Phase two—mocking up original product concepts with custom graphics and packaging. Stay tuned.