Campaign Direction & Multi-Format Brand Rollout — Prairie View A&M
PVAMU’s marketing team needed their new athletic platform, Where Champions Are Built, translated across a campus and a fanbase. More than just a single asset, we created a visual system that would hold up on a wall, a screen, and in print simultaneously.
Working within their existing brand guidelines, I led development of the campaign’s creative range. This included wall graphics, digital content, and printed materials. I partnered closely with their marketing manager to keep the work grounded in what would actually resonate with students, not just what looked good in a deck. The throughline across every format was intentional: bold, energetic, unmistakably PVAMU.
Each asset had to work on its own and as part of a system, which meant establishing a visual hierarchy early and holding the line on it across every touchpoint.