Create Within the Lines

Academy Sports + Outdoors – Diamond Sports Campaign
As a Senior Graphic Designer at Academy Sports + Outdoors, I lead the development of creative assets across digital and print, with a heavy focus on digital-first campaigns.

This particular campaign was built around our Diamond Sports Baseball category. I was responsible for the full suite of creative, including elevated email designs, paid social ads, and a feature in our seasonal print magazine. The goal was to create a cohesive, high-impact experience that translated seamlessly across platforms—and connected with players and fans alike.

Put Me In the Game Coach

Coach – Spec Ad Concept
I’ve always admired Coach’s balance of timeless design and modern edge, so I decided to explore what it might look like to creatively collaborate with the brand.

I started by photographing pieces I’ve collected for my wife and myself over the years—products I already had a genuine connection to. After retouching the images, I dropped them into a few of Coach’s existing layout templates to build out a series of spec ads. The result? A visual direction that I believe holds its own alongside their official campaigns.

Next up: Phase two—mocking up original product concepts with custom graphics and packaging. Stay tuned.

Lite Work

Digital Design – Magellan Outdoors x Busch Light

This was a quick-turn project I jumped in on to help bring the design across the finish line. Academy Sports + Outdoors’ private label, Magellan Outdoors, teamed up with Busch Light for a limited collection of branded gear. Using the approved design kit and curated photography, I created digital assets and developed additional packaging to support the launch.

Deliverables
Social Media Assets
Packaging Design
Email Design

I'm That

Album Cover Art

I had the opportunity to design cover art for Nickelodeon’s rising stars, That Girl Lay Lay and Young Dylan. The initial direction leaned into bold, energetic visuals aligned with Nick’s playful brand. In the end, the client opted for a more toned-down, mature aesthetic—but we still found ways to weave in that signature Nickelodeon flair to keep it feeling authentic and on-brand.

Where Champions Are Built

Branding & Campaign Development – Prairie View A&M
I had the opportunity to collaborate with Prairie View A&M’s marketing team to bring their new athletic campaign, “Where Champions Are Built,” to life. Working within their brand guidelines, I developed a range of creative assets—including wall graphics, digital content, and printed materials.

I partnered closely with their marketing manager to shape visuals that felt bold, energetic, and resonant with the student body. The goal was simple: make it feel like PVAMU.

More Than Music

Logo & Brand Design – Jesse Ray Miller
Early in my design journey, I collaborated with a friend on his personal brand identity. What started as a school project quickly became a passion project. I began with the logo, and as my skills grew over a few semesters, I started building out additional brand elements.

Although the full brand was never completed, I’ve kept this project in my portfolio because of what it represents. It marked one of my first wins—a student ADDY Award at the Buffalo competition—and gave me the confidence to keep pushing forward.

City of Chicago - Year of Healing

Campaign Refresh – City of Chicago
As a freelancer, I had the chance to work with the City of Chicago and the Mayor’s office to refresh a long-running campaign. My role was to build on the existing creative—updating it with bold color choices, new graphic treatments, and more current photography to give the campaign a renewed sense of energy.

We focused primarily on digital assets, along with a few small-format print pieces. The goal was to keep the spirit of the original intact while making it feel fresh, modern, and ready to engage a new audience.