Coach – Spec Ad Concept
I’ve always admired Coach’s balance of timeless design and modern edge, so I decided to explore what it might look like to creatively collaborate with the brand.
I started by photographing pieces I’ve collected for my wife and myself over the years—products I already had a genuine connection to. After retouching the images, I dropped them into a few of Coach’s existing layout templates to build out a series of spec ads. The result? A visual direction that I believe holds its own alongside their official campaigns.
Next up: Phase two—mocking up original product concepts with custom graphics and packaging. Stay tuned.