Academy Sports + Outdoors – Diamond Sports Campaign
As a Senior Graphic Designer at Academy Sports + Outdoors, I lead the development of creative assets across digital and print, with a heavy focus on digital-first campaigns.
This particular campaign was built around our Diamond Sports Baseball category. I was responsible for the full suite of creative, including elevated email designs, paid social ads, and a feature in our seasonal print magazine. The goal was to create a cohesive, high-impact experience that translated seamlessly across platforms—and connected with players and fans alike.