Campaign Refresh – City of Chicago
As a freelancer, I had the chance to work with the City of Chicago and the Mayor’s office to refresh a long-running campaign. My role was to build on the existing creative—updating it with bold color choices, new graphic treatments, and more current photography to give the campaign a renewed sense of energy.
We focused primarily on digital assets, along with a few small-format print pieces. The goal was to keep the spirit of the original intact while making it feel fresh, modern, and ready to engage a new audience.