Visual Merch and Digital Assets
Global sporting events create unique opportunities to connect with customers across every channel. For this project, I partnered with cross-functional teams to extend existing World Cup creative into a cohesive retail and digital campaign experience.
My role included developing a visual guide for in-store execution, providing clear direction for how the campaign should come to life within the retail environment. Alongside the in-store materials, I designed supporting assets for email, social media, and ecommerce, ensuring consistency across each customer touchpoint.
By connecting physical and digital experiences through a unified creative approach, the campaign delivered a seamless brand presence throughout the World Cup season.